Roomely Privacy Notice

Roomely is an online tool that helps you see how shutters might look in your home and get an indicative price. The tool is provided to you through the website of a local shutter business (your “installer”). Roomely is operated by Shuttercraft Limited, and the installer is a separate, independent business.

Because two separate companies are involved in handling your information, this notice explains what each of us does with it. Your installer also has its own privacy policy, which covers what they do once your enquiry reaches them. You should read both.

Roomely is operated by:

Your installer is the independent business whose branding appears on the tool you are using. Their name and contact details are shown on their website and in their own privacy policy.

When you use Roomely, Shuttercraft Limited and your installer are joint controllers of your personal information.

In plain terms:

• Shuttercraft Limited operates the tool. We collect the information you enter, generate the shutter preview, calculate your indicative price, and pass your enquiry to your installer. We hold your personal details only briefly, to deliver your enquiry reliably, and then delete them (see “How long we keep your information”).
• Your installer receives your enquiry and is the business that will contact you, arrange a home survey, and quote for the work. Once your enquiry reaches them, what they do with it is covered by their own privacy policy.

If you have a question about your information or want to exercise your rights, you can contact either of us. We will work together to answer you.

Depending on how far you go through the tool, we may collect:

• Your first name and email address, so we can prepare and send your quote
• Your full name, phone number and address, when you ask to book a home survey
• Your postcode, so your enquiry reaches the right installer
• A photo of your room, if you choose to upload one, so we can show you a preview
• The choices you make in the tool: shutter style, range, colour, and your window measurements

You do not have to upload a photo. You can get an indicative price without one.

• To generate your shutter preview and indicative price, and to send these to you. Our legal basis is that this is necessary to provide the service you have asked for.
• To pass your enquiry to your installer so they can contact you about a survey. Our legal basis is the consent you give when you submit the booking.
• To check, in anonymised form, that leads are reaching our installers and that the tool is working for them. This uses information that no longer identifies you (see “How long we keep your information”). We do nothing else with your information.

To show you how shutters might look in your room, we send your uploaded photo to Google's Gemini AI image service, using Google's paid Gemini API. The service adds a visual of shutters to the window in your photo and returns the result to us.

We want to be clear about what is and is not sent to that service:

• What is sent: your uploaded photo, and the non-identifying choices needed to draw the shutters (the style, range and colour you selected).
• What is not sent: your name, email address, phone number, home address, or any other contact detail. The photo is sent without any of these attached.

Your photo is personal information, because it shows the inside of your home, so we treat it carefully. It is sent to the AI service only to create your preview, and we do not use it for any other purpose. Under the paid Gemini API terms, Google does not use your photo to train its models.

We use UK and international service providers to run Roomely, including our hosting, email and AI image providers. Some of them, including Google's Gemini service, may process your information outside the United Kingdom, including in the European Economic Area or the United States.

Wherever your information is processed, it is protected by appropriate safeguards required by UK data protection law. Where information is transferred outside the UK, that transfer is covered either by UK “adequacy” arrangements for the country concerned, or by standard contractual clauses (the safeguard approved by UK authorities for international transfers), or by an equivalent approved mechanism. You can ask us for more detail about the safeguards that apply.

• Your installer, as described above. This is the whole purpose of the tool.
• Service providers who help us run Roomely: our hosting provider, our email provider, and the Google Gemini AI image service described above. They act on our instructions and only for the purposes set out in this notice.

We do not sell your information. We do not use it to market to you, and we do not share it with anyone else for their own marketing.

• Your personal details and your uploaded photo: deleted automatically 30 days after you use the tool. The 30 days give your installer time to receive and act on your enquiry, and to recover it if their copy is mislaid.
• Anonymised information we keep: after the 30 days, we retain only information that no longer identifies you, such as the shutter range chosen, the quote value, and the first part of your postcode. We use this only to check the tool is working. It cannot be traced back to you.

Once your enquiry reaches your installer, they keep their copy under their own privacy policy and retention rules.

Roomely does not use advertising or analytics tracking, and does not set tracking cookies. We use only the minimum technical storage needed to make the tool work while you are using it.

Roomely is intended for homeowners aged 18 or over. It is not designed for, or directed at, children, and we do not knowingly collect information from anyone under 18.

You have the right to ask us to:

• confirm what personal information we hold about you and give you a copy
• correct information that is wrong
• delete your information
• restrict or object to how we use it

Because we delete your personal details after 30 days, requests are easiest to action within that window. To exercise any of these rights, contact us at connect@s-craft.co.uk, or contact your installer. You also have the right to complain to the Information Commissioner's Office (ico.org.uk), though we would ask you to raise it with us first so we can help.

We may update this notice from time to time. The current version is always available here, with the date it was last updated shown at the top.

Questions about this notice, or about how Roomely handles your information:
connect@s-craft.co.uk
Shuttercraft Limited, Newdown Farm, Micheldever, Winchester, Hampshire, SO21 3BT